The collective voice of Swedish beauty
Swedish beauty, shaped together.
An independent industry association uniting ambitious Swedish beauty brands around innovation, responsible growth and global possibility.
01 - Members
A collective of distinct voices
From category-defining pioneers to emerging innovators, our members reflect the breadth and ambition of Swedish beauty.
02 - Impact
Our shared impact
We strengthen the conditions for Swedish beauty to lead-with knowledge, representation and meaningful collaboration.
InnovationSustainabilityGlobal growth
03 - Exchange
Events & exchange
Where founders, experts and decision-makers meet to move the industry forward.
New event invitations will appear here.
Membership
Membership begins with shared ambition
ASBB membership is designed for eligible Swedish beauty companies committed to strengthening the industry together.
Explore membership